“Born in Roma is a dream that never dies.” Pierpaolo Piccioli
In Roma, daylight hits the streets. The sun advances across the cityscape. Memories of the night become another new beginning. Imaginations of our past inspire dreams of tomorrow.
Bathed in yellow light, the eternal city stirs.Roma’s most emblematic color alongside red, yellow’s story is woven in the very fabric of this city. And today, in Piazza Mignanelli, inside the Roman Couture house of Maison Valentino, where Creative Director Pierpaolo Piccioli applies his color mastery to reinvent yellow into breathtaking Couture for a world that needs to dream.
The dialogue of this evocative color between past, present and future is the inspiration for Born in Roma Yellow Dream.
Yellow as a state of dream
Day reaches the Palazzo gardens. The steadfast gaze of Adut Akech and Anwar Hadid speaks the power of their dreams. Adut Akech in Valentino Haute Couture worn last night or tonight? Immersed in the energy of this city, their Roma story is eternal.
To translate the powerful optimism of yellow in scent, Valentino Beauty invited two pairs of perfumers to create distinct olfactory stories around a singular and most unexpected note. Yet a note that simultaneously has the power to feel reassuring and comforting in this uncertain world.
Born in Roma Yellow Dream Donna
For Born in Roma Yellow Dream Donna, perfumers Anne Flipo and Nicolas Beaulieu were inspired by Rome, bathed in a warm, comforting light to reveal the character traits of the Valentino woman: sparkling, vibrant, confident. Composed in three steps around Valentino's Color, Cool, Couture notes, this musky floral intrigues with its pure and reassuring accord.
Head Color Note Donna
Hand-harvested in Calabria, south of Italy, bergamot essence awakens the senses with its radiant and sparkling take-off, energized by fizzing, zesty notes of Italy's primofiore lemon. A citrusy burst to illuminate the dripping, gourmand, juicy notes of a lychee accord. This celebration of color from the fragrance’s very top notes highlights the energy and joie de vivre of the modern Valentino woman.
Heart Couture Note Donna
The airy, yet tender freshness of peony flowers enhances this joie de vivre and enlightens Turkish rose essence. Obtained by re-injecting rose water into a solid form, rose essence simultaneously reveals the flower’s fresh green facets, together with its silky, opulent trail. This floral heart is soothed by reassuring, comforting notes of a pure accord. This warm heart affirms the confidence of the Valentino woman today.
Base Cool Note Donna
A white musk accord continues this clean accord of sweet and carnal notes. In total contrast, the trail is built gradually between the reassuring power of white musks and the addictive signature of a creamy, spicy Madagascan vanilla absolute with a vibrant Virginia cedarwoord. This trail’s sensual addiction symbolizes the bright flamboyance of the Valentino woman of now.
Born in Roma Yellow Dream Uomo
For Born in Roma Yellow Dream Uomo, perfumers Julie Massé and Violaine Collas were inspired by Rome in a deep, reassuring light to reveal the character traits of a radiant, energetic and determined man. Composed in three steps around Valentino's Color, Cool, Couture notes, this spicy oriental surprises with its gingerbread accord.
Head Color Note Uomo
Radiant, sparkling, Italian tangerine gently awakens the senses. Zesty, tangy facets of Mexican lime infuse their positive energy into a bright and color-filled pineapple accord. This explosion of colorful, energizing freshness celebrates the optimism of today’s Valentino man.
Heart Couture Note Uomo
An aromatic, herbaceous heart of Provence lavandin, with Madagascan geranium contrasts Uomo’s fresh, luminous flight, and introduces the gingerbread accord. Cinnamon, cardamom and nutmeg shape this gingerbread accord with smoky and oriental notes that creates a sense of refined addiction. This warm heart celebrates the generosity of the Valentino man.
Base Cool Note Uomo
Madagascan vanilla completes this gingerbread accord, with its soft, smooth facets. Its leathery and animal character blossoms in the warm sensuality of woody notes. The amber woody accord matches Virginia cedar to leave a vibrant, warm trail. This powerful and bewitching base signals the Valentino man’s determination.
Valentino Born in Roma Yellow Dream will be available nationally from September 2021 at select
Edgars, Foschini & Truworths stores.
xoxo
@Valentino.Beauty #ValentinoBeauty #BornInRoma
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